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Marketing techniques learned from a Navy SEAL Marketing Articles | October 29, 2014

People have all different ways of looking at marketing. Some see it as a game of strategy, others see it as a metaphor for life Cheap Frank Clark Jersey , and Jeff Boss sees it as another mission. For 13 years he served as a Navy SEAL, during which time he had 8 combat deployments. Now as a business consultant, he uses the tactics he learned as a SEAL to help organizations become more adaptable.






People have all different ways of looking at marketing. Some see it as a game of strategy, others see it as a metaphor for life, and Jeff Boss sees it as another mission. For 13 years he served as a Navy SEAL Cheap Darwin Thompson Jersey , during which time he had 8 combat deployments. Now as a business consultant, he uses the tactics he learned as a SEAL to help organizations become more adaptable.




Be surprising





This is why when he relates marketing strategies, it sounds more like a military playbook than new ways to appeal to customers. For instance, he related that the book Made to Stick references Israeli research who “assembled roughly 200 award-winning ads and found that the majority of the ads (89 percent) could be categorized into six templates. The interesting part was that most of these templates
Start an insurgency




No, Boss isn’t suggesting you start your own terrorist organization, but he is suggesting you do some undercover work. How are you supposed to know what the competition is up to if you never associate with them? “Embed yourself.