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The best means to accomplish this is to set up a "landing page." This is a special Webpage constructed solely to handle promotional responses. It is not reachable through your main Website (unless you want it to be). Here, motivating text steers the buyer to take a desired action. The links on a landing page are thus limited to those that you want the prospect to follow.
Implementing landing pages will significantly improve the success of your newsletter promotions. This technique also allows you to capture important metrics to gauge your success. Since the only visitors to a landing page come as a consequence of your newsletter promotion, you can easily determine two critical measurements:
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