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Brand Lo-o-o-o-o-ve...? Marketing Articles | November 29 Andreas Christensen Shirt , 2004
So... how have you been building your brand ... I'm writing this in my best Barry White voice... "How's your Brand ... baby?"It may sound obvious, but increase Brand Love by brandi


So... how have you been building your brand lately?

Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"

It may sound obvious, but increase Brand Love by branding better.

Branding your business better will help you increase awareness, attractiveness Gary Cahill Shirt , and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).

?Huh? I?ve heard of brand awareness, and brand attractiveness I understand Willian Shirt , but affection? Brand Love? Is this guy smoking banana peels??

OK, I admit, that term may be hard to take-- at first. But, haven?t you expressed to someone that you love something? ?I love that soda.? ?I love their pizza.? ?I love that store.?

See? You?ve been enamored with a brand before. And there?s a very good chance you still are. So are other people.

Why would you say you ?love? soda, pizza, or a store? Because an important nerve of yours has been hit. Some might call it ?the Sweet Spot.? And it may not be all that obvious what that Sweet Spot is.

A soda tastes best to you over all others by iteself. Or it may go better with certain types of food you enjoy. Perhaps your favorite pizza place makes the best tasting pizza. Maybe you enjoy the surroundings and atmosphere as much as the food.

When you think about your favorite shop Davide Zappacosta Shirt , maybe you think they always have just what you really want. Maybe you get treated like royalty. Or you feel good you can afford what they have, or because you can get a lot without spending much.

Thankfully, somebody has probably said, ?I love that...? about your business. If they haven?t, you probably haven?t been open very long-- or will be open for much longer. Think of the last referral that came in. They probably did so because someone had high praise for you.

Now... the trick is to find out what was so praiseworthy, and effectively comunicate it to similar prospects.

How to do it? Just ask for feedback.

Talk to your clientscustomers about their experiences. Usually Antonio Rudiger Shirt , they will have good things to say. Or at least they may buffet some less-than-glowing reviews with some good stuff. Speaking of ?less than glowing,? when asking for feedback, be prepared for ?warts and all.?

In fact, ask for it.

When it?s really bad, you?ll hear it right away. But when there are minor slip-ups, or things your business may NOT be doing Olivier Giroud Shirt , those can easily fall through the cracks. Always stress you want candid, HONEST answers. If you?re not willing to search out the ?bad stuff,? it will only get worse, and small problems can grow exponentially.

Or somebody realizes how you're underserving the market and takes advantage before you do.

So, ask your clients questions casually. Or even print up 100 or so quick response cards with three to five questions. With only a couple of well-worded questions and space for their own additional thoughts, you may not only get good feedback Victor Moses Shirt , you might gain insight about your market, operation, or clientele that takes business to the next level.

Watch for more from me on this topic.

Fake items abound on eBay, and it takes much effort not to be duped by scammers who peddle these wares. There have been many painful stories relating how a seemingly legitimate item turned out to be either fake or defective.


It is possible, however, to avoid these scams if one is careful and vigilant. Buyers should be wary of any purchase over eBay Pedro Shirt , and should take steps to ensure the authenticity of the item and to make sure the item is in reasonable condition.


Be Vigilant


Buyers should take the initiative by doing plenty of background research. They must learn as much as possible about the products before bidding on them. If the seller provides pictures of an item, they should not be taken at face value. Comparison of these pictures with the real item helps in this regard.


Many sellers will use pictures from manufacturers that do not represent the item they are actually selling; buyers should ask the seller for actual pictures of the item. If the seller balks, buyers should refrain from bidding. Collector's items, autographed memorabilia, and historical artifacts are common items that are misrepresented on eBay.



Look at the Feedback


One should analyze the feedback rating of a seller. Analyzing feedback is another helpful exercise to prevent scams. Sellers who have an established history of credible sales are usually helpful and professional to deal with. Negative feedback should be a red flag as to whether one should pursue a trade with the person. The same thing applies for those who do not have feedback ratings at all.


Buyers must be careful however, since it is possible that a scammer has hijacked an account that has positive feedback.


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